UNCHARTEDSEO
Local SEO pricing. What winning your market costs.
Local SEO has the clearest value in search and the murkiest pricing. Ours is published in full on the SEO pricing page. Two plans, and there is no third tier: Launch is $100 per month, or $1,000 per year, with up to 25 tracked keywords, which covers one market; Scale is $250 per month, or $2,500 per year, with up to 75, which covers several. Both publish up to 30 articles per month. Billed monthly or annually, and annual is two months free. Cancel anytime. Your plan runs to the end of the period you have paid for.
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- Cancel anytime. Your plan runs to the end of the period you have paid for.
Local search is two contests, not one.
Every local search resolves in two places: the map pack, driven by your Google Business Profile, proximity, and reviews, and the organic results beneath it, driven by your website. Winning one without the other leaves customers on the table, which is why a real local program works both.
This is also why local pricing confuses buyers. A cheap package that only touches the profile, or only the site, is honestly half a program at half a price. The comparison that matters is whether both contests are covered and what ships monthly in each.
The map pack
Profile completeness, review velocity, and proximity decide the three listings above the organic results.
The organic results
Localized service pages and site structure decide the positions beneath the map.
The connection
Profile and site reinforcing each other, consistent, linked, and aligned, is where local programs compound.
Get the number that applies to you.
The audit maps your market, documents your baseline, and names the fixes worth doing first. It is free, it takes four fields, and the findings are yours whether or not a program follows.
How much does local SEO cost per month?
Two plans, published before any call, and there is no third tier. Launch is $100 per month, or $1,000 per year, with up to 25 tracked keywords, which is a single market covered properly. Scale is $250 per month, or $2,500 per year, with up to 75 tracked keywords, a 60-minute monthly strategy session delivered personally, competitor teardown reports, Search Console integration, and support response within one business day, which is explicitly not same-day. Both plans publish up to 30 articles per month drafted against your signed registry, and both cover the website side of local search and its alignment with the Google Business Profile that drives the map pack. Billed monthly or annually, and annual is two months free. Cancel anytime. Your plan runs to the end of the period you have paid for.
What does a local SEO program include?
Both halves of local visibility: a site with localized service pages, clean structure, and local schema, and a Google Business Profile that is complete, consistent with the site, and supported by a review cadence. Programs covering only one half are half programs, whatever the price says.
How does pricing work for multiple locations?
Each location is its own market with its own profile, its own localized pages, and its own competitive field, so what scales with location count is the tracked keyword count, not the price. One location competing for its own services usually sits inside the up to 25 tracked keywords on Launch, at $100 per month, or $1,000 per year. Several locations need the up to 75 on Scale, at $250 per month, or $2,500 per year. Beyond that there is no larger plan to buy. A wide footprint makes the allocation harder rather than the invoice bigger, and the free audit decides which markets earn the tracking from measured demand rather than from a per location sticker price.
Why do local SEO prices vary so much between providers?
Because the word covers everything from a directory submission service to a full two contest program. The variance is scope wearing a single label. The protective question is what specifically ships each month on the site and on the profile, which turns an unpriceable label back into a comparable program.
What does each of the two plans cover locally?
| Scope | Launch, $100 per month | Scale, $250 per month |
|---|---|---|
| Markets covered | One city or service area, inside up to 25 tracked keywords | Several markets, up to 75 tracked keywords |
| Website work | Technical, on page, and up to 30 articles per month against your signed registry | Everything in Launch, spread across every market you track |
| Profile alignment | Site and profile consistent and connected | Per location alignment across the footprint |
| AI search layer | Google AI Overview citation tracking on every tracked keyword | Everything in Launch, plus competitor teardown reports and Search Console integration |
| Fit | Single location service businesses | Multi location and expanding businesses |
How a local SEO engagement runs
Baseline both contests
Document current map pack presence and organic positions for the searches that matter, so every later claim is verifiable.
Fix the profile
Complete every field, correct every inconsistency, and align the profile with the site it points to.
Build the localized pages
Service pages structured around what customers in this market actually search, not generic pages with a city name inserted.
Establish the review cadence
A steady flow of genuine reviews, the local signal that compounds and cannot be bought by a competitor.
Add local schema and consistency
Structured data identifying the business and market, and name, address, and phone consistency everywhere they appear.
Measure and defend
Track both contests monthly and respond as competitors move, because local positions are held, not just won.
Local SEO pricing terms, defined
- Map pack
- The map and three business listings above organic results for local searches, where a large share of local intent resolves.Also called: local pack, three pack, Google maps results
- Google Business Profile
- The listing that powers map pack presence. Completeness, accuracy, and reviews are its ranking levers.Also called: GBP, Google listing, GMB
- Service area business
- A business serving customers at their location rather than its own, with profile rules and page strategy to match.Also called: SAB, mobile service business
- Localized page
- A page built for one service in one market with genuinely local content, the organic half of local visibility.Also called: city page, location page, service area page
- Review velocity
- The pace at which genuine reviews accumulate, a signal that rewards consistency over bursts.Also called: review cadence, review rate
- NAP consistency
- Identical name, address, and phone details everywhere the business appears, a hygiene factor that quietly suppresses rankings when broken.Also called: citation consistency, listing consistency
Local pricing questions, answered plainly.
Is $100 a month enough to win a local market?
For a single market, yes. Launch is $100 per month, or $1,000 per year, and it tracks up to 25 keywords and publishes up to 30 articles per month, which funds a real two contest program, site and profile both, at a pace that compounds. What decides the answer is not the budget but the number of contests: a dense metro where you compete for several service lines at once needs more than 25 tracked keywords, and that is Scale at $250 per month, or $2,500 per year. The audit says which honestly before any plan is set.
Do you handle the Google Business Profile as part of the fee?
Alignment between profile and site is core scope: consistency, completeness, and the connection that lets both contests reinforce each other. What no provider can honestly sell is the reviews themselves, which have to come from your customers, though the program builds the cadence that earns them.
How fast does local SEO work compared to national?
Faster as a rule. That is because the competitive field is a city rather than a country. But it still compounds over months rather than days. The map pack often moves before the organic positions, since profile fixes and review velocity register quickly.
What if I serve customers at their homes rather than a storefront?
Service area businesses follow different profile rules and a different page strategy, built around the areas served rather than a walk in address. The program adapts to that structure; the two contest logic stays the same.
Can I rank in a city where I have no address?
In the organic results, yes, with genuinely useful pages for that market. In the map pack, proximity and address matter and no honest provider promises around them. A real program tells you which contest is winnable in which market before you spend.
How much of local SEO budget goes to Google Business Profile work?
Meaningful share, especially early, because profile
A meaningful share, especially early, because profile signals process fast and often produce the first visible movement. It is not a one time task either. Profiles decay quietly as hours change, categories shift, and photos age. So the work is a standing item rather than a setup step.
Who actually does the work at this price?
The founder, working directly on the account rather than routing it through account managers and junior staff. That is the structural reason these numbers work: a founder led practice carries none of the overhead a mid sized agency has to price into every retainer. It also means the person who recommends the work is the person who does it, which removes a layer where accountability usually goes to die.
Can I pause a program and restart it later?
Yes, and people do. Seasonal businesses in particular sometimes run hard in the build up to a season and pause through the quiet months. What is worth knowing is that positions decay while nobody defends them. So a pause is a real cost rather than a free option. We will tell you what a pause is likely to cost in visibility before you take it, and the decision stays yours.
Is there a discount for paying annually?
Yes, annual is two months free
Yes, and it is the only one. Annual is two months free: Launch is $100 per month, or $1,000 per year, and Scale is $250 per month, or $2,500 per year. There is no longer contract to sign for it and no other discount to negotiate, because a price you have to ask for is not a published price. Cancel anytime. Your plan runs to the end of the period you have paid for.
What happens in a month where nothing moves?
It gets reported as a month where nothing moved, with an explanation of why and what changes next. Search work does not advance evenly, and a report that shows progress every single month is describing something other than reality. The recorded baseline is what makes a flat month readable as a flat month rather than a crisis or a cover up.
How do I compare two agencies when only one publishes prices?
Ask the one that does not for a number in writing before any call, and treat the response as data. An agency that can state a price in an email can state it on a page, and one that cannot usually prices against what it thinks you can pay. You are not being difficult by asking. You are running the only test that works before money changes hands.
What is not included in the published price?
Nothing that belongs in it
Nothing that belongs in it. The plan covers the work described, up to 30 articles per month and daily rank tracking on up to 25 tracked keywords on Launch or up to 75 on Scale, and the only items quoted separately are genuine one off builds such as a new website or a migration, which get their own fixed quote before anything starts. There are no onboarding charges and no reporting surcharges. Billed monthly or annually, and annual is two months free. If a cost would surprise you later, it gets named now.
What do the two plans cost, and which one do you need?
Website builds are quoted per project after the free audit. The publishing program is not quoted. It is two plans, published in full below, the same for every business on this site, and there is no third tier however many markets you serve. The one difference that decides between them is the tracked keyword ceiling: up to 25 on Launch, which is one market, up to 75 on Scale, which is several. Billed monthly or annually, and annual is two months free.
or $1,000 per year. Annual is two months free.
- Up to 30 articles per month, drafted against your approved fact registry
- Up to 25 tracked keywords, rank tracked daily
- Fact lock on every draft: the system cannot generate a claim outside your signed registry
- Auto publish to WordPress with a snapshot and rollback on every change
- Google AI Overview citation tracking on every tracked keyword
- Full technical site audit at onboarding, refreshed monthly
- Cancel anytime. Your plan runs to the end of the period you have paid for
or $2,500 per year. Annual is two months free.
- Everything in Launch
- Up to 75 tracked keywords, rank tracked daily
- A 60-minute monthly strategy session, delivered personally
- Competitor teardown reports
- Search Console integration
- Early access to new capabilities as they ship
- Support response within one business day, which is explicitly not same-day
BUILD QUOTES FOLLOW THE FREE AUDIT. THE FULL COST ANATOMY PUBLISHES ON OUR WEBSITE PRICING PAGE.
Related work and services.
What local SEO pricing actually pays for.
Local programs split their budget differently from national ones. Also, a large share goes to the profile layer: category precision, complete attributes, real photography, question answering, and the review discipline that decides most map pack contests. This work is unglamorous, continuous, and decisive.
The second share goes to market pages. Every market you genuinely serve needs a page with substance that market justifies, not a city name swapped into a template. Coverage without substance is the doorway pattern engines learned to discount years ago, and it drags down the pages that did deserve to rank.
The third share is consistency and measurement. Name, address, and phone identical everywhere, contradictions hunted down, and per market tracking against a recorded baseline. One stale listing with an old address quietly argues against everything else you publish.
How local pricing scales with the number of markets.
One market sits inside the up to 25 tracked keywords on Launch, at $100 per month, or $1,000 per year. The work is contained, the tracking is simple, and a single market done properly is a complete program rather than a compromise.
Several markets need the up to 75 tracked keywords on Scale, at $250 per month, or $2,500 per year, because each market needs its own pages, its own profile alignment, and its own baseline. The architecture shares authority while the reporting keeps every market honest, which is the part averaged reporting destroys.
Large service territories and multi location operations are still Scale, because there is no third plan above it. What changes at that size is not the invoice but the allocation: which 75 keywords, across which markets, earn the tracking. The free audit produces that map before any plan is proposed, which is the only order in which the decision is honest.
Does local SEO cost less than national SEO?
Not automatically. A single local market is usually cheaper than a national campaign because the scope is smaller. But a dense metro with well funded competitors can cost more than a thin national niche. Scope and competitive field set the price, not the word local. The audit maps both before any number is discussed.
Pricing conversations that should end the meeting.
A price that only exists after a discovery call. There is no version of this business where the cost of a service cannot be described in writing beforehand, and an agency that structures the conversation so the number arrives last is optimizing for something other than your understanding.
A guarantee of specific rankings or a guaranteed timeline to page one. Nobody controls a search engine, and a guarantee is either a misunderstanding of the system or a bet that you will not read the exclusions. Also, ask what happens if it fails, in writing.
A large volume of links promised quickly. Ask exactly where they come from. Purchased and exchanged links are named directly in Google’s spam policies as link schemes, and the exposure is your domain rather than a ranking. Vagueness in the answer is the answer.
Reporting that leads with impressions and traffic and never mentions a baseline. Without a documented starting point, every later number is unfalsifiable, which is usually the point.
Which of the two plans does your situation land on?
One market, one set of services, most of the revenue in a single place: that is Launch at $100 per month, or $1,000 per year, covering up to 25 tracked keywords, up to 30 articles per month, technical repair, profile discipline, and open tracking.
Several markets or several service lines competing at once, where each market earns its own pages and its own baseline rather than sharing an averaged number with the others: that is Scale at $250 per month, or $2,500 per year, covering up to 75 tracked keywords. Scale also adds a 60-minute monthly strategy session delivered personally, competitor teardown reports, Search Console integration, early access to new capabilities as they ship, and support response within one business day, which is explicitly not same-day.
There is no third tier above those two, and no larger scope waiting to be quoted for later. A statewide or multi location footprint is still Scale; what changes is how the 75 tracked keywords are allocated across the markets, which the audit decides before you pay anything.
Both published, both billed monthly or annually, and annual is two months free. Cancel anytime. Your plan runs to the end of the period you have paid for. The audit maps your demand first and the plan follows the map, because a plan chosen before the evidence is a guess with an invoice attached.
What you should have in writing before you pay anything.
The price, the terms, and what ends the arrangement. Cancel anytime should mean cancel anytime, stated plainly, with no notice period buried in a clause. Ours reads, in both directions: Cancel anytime. Your plan runs to the end of the period you have paid for. If a contract length exists, it belongs on the first page rather than the fifth.
The scope, in specifics. Also, which markets, which pages, which deliverables, and at what cadence. Scope written as adjectives is scope that will shrink quietly, and the shrinkage is never announced.
The baseline. Where you stand today across the terms and markets that matter, recorded before work begins and by someone accountable for it. This single document is what converts every future claim from an assertion into something checkable.
See what the two plans include and what they cost on the pricing page.
Updated September 6, 2026